Positioning & Messaging
Stop blending in. Start becoming incomparable.
Positioning for founders who are better at what they do than they are at explaining it. I help you go from unclear to incomparable.
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Showing up every day in your marketing without knowing if it's really working?
As a solopreneur myself, I’ve been there: spending all my time creating content, following advice from the gurus, having no idea if any of it’s even working. I started to doubt if I was even cut out for this business thing…
If you can relate, you’re not bad at business — you just have a positioning problem.
What you need is someone to help you go deep into the foundations of your business to find your real competitive advantage and help you get to the next level in your business.
That’s what I help you do.
When your positioning is clear, everything else clicks into place
Positioning is about finding the point where your story, background, and beliefs uniquely overlap – your Unmistakable Edge. Find that and everything gets easier:
- Marketing feels natural as you just know what to say
- You save time with a proven, repeatable system
- You stop worrying if you are wasting all your energy
And this is how we get there…
my process
From unclear to incomparable
- here's how we get there:
Audit
Before we speak, I research your business and industry so we can skip the surface level stuff and get straight to the deep work from the very first conversation.
Blueprint
We find your Unmistakable Edge and turn it into a system that sells for you. A clear positioning strategy to apply across every touchpoint of your marketing.
Build
We implement what we discovered in the Blueprint. Updated website copy, branding, LinkedIn & newsletter — everything, everywhere telling the same story about your business.
Working with Kat is the best investment I’ve made.
She is so knowledgeable, very sweet, patient and on point. Super organized and listens patiently to understand where you’re at in your business. She asks very good questions to come up with a detailed plan. Thank you, Kat! You’re amazing and I adore you!!
Anisha J.
Web Designer
Positioning Services
How to work with me:
Blueprint
Consultation + Positioning Blueprint
€750
You’re ready to get clear on your positioning and want a strategy you can actually use.
Includes:
- A 90-minute consultation call
- Pre-session audit
- Positioning statement & messaging pillars
- LinkedIn & Website strategy recommendations
- Implementation checklist
Align
Blueprint + Website Optimisation
From
€2,000
You want it done. Messaging refined, website updated, everything aligned.
Includes:
- Everything in The Blueprint
- Website copy rewrite with UX optimisation
- 2 weeks post launch support
- Optional: LinkedIn & newsletter revamp
Advise
Month-to-Month Support
Price
TBD
You want ongoing support to keep refining your messaging and content as your business grows.
Includes:
- Monthly strategy call
- Content direction and calendar
- Ongoing positioning refinement
Kat has a way of discovering those blindspots.
Kat is absolutely amazing! She has a way of discovering those blindspots which was so helpful during our Mentorship session. I truly value her ability to listen and read-between-the-lines. If you are stuck going in circles and need a guide to truly point you in the right direction, I can HIGHLY recommend working with Kat.
Claudia S.
UX Designer
Hi, I’m Kat
The Positioning Strategist for founders with a purpose & no Plan B
I spent 12 years working across UX, Brand & Web Design before deciding to go all in on Positioning. I work with founders who are deeply committed to the work they do, but struggling to communicate why it matters.
I couldn’t have asked for a better experience!
I worked with Kat to redesign my website. Kat is highly professional, warm, friendly, and took the extra time to understand my wishes and needs during the project. She finished the project within our discussed timeframe, with very little edits from me.
Megan T.
Climate Founder
FAQs
Book a Clarity Review. I’ll take a look at your website and social media, give some actionable feedback and recommend the next best step for you - even if it’s not one of my services. If you're still not sure send me a message.
Yes. In The Alignment Sprint I will update your website with new, aligned copy and structure to make sure your message is consistent and UX friendly.
Most clients feel immediate clarity after our first session. Website and lead changes depend on implementation speed, but message clarity often improves lead quality within weeks.
Newsletter
Get clarity on your positioning and start to love your marketing
Positioning notes, messaging insights, and lessons from building my business as a solopreneur – the good, the bad, and the ugly.