Positioning & messaging consultant
Positioning for Solopreneurs who want to be the obvious choice, not the loudest one
I help established solopreneurs explain why clients should choose them so they can stop guessing what to say, and get their time back to build the business they want. If that sounds like you – I can help.
Good at what you do, but struggle to explain why clients should choose you?
You’re already running a successful business, but marketing it still feels like guesswork – you doubt every post, wondering what to say and if it will even land. Without strong positioning and a content strategy it can start to feel like none of your efforts are actually moving the needle in your business.
Meanwhile, your big picture dreams keep getting pushed to the side...
The podcast you’ve thought about years, or the course you know will give you the freedom to work less. Instead of focusing on growth, you’re stuck always playing catchup with your content. You start to wonder if maybe you’re just not very good at this whole business thing.
But growing your business doesn’t have to feel like that.
Working with Kat is the best investment I’ve made.
She is so knowledgeable, very sweet, patient and on point. Super organized and listens patiently to understand where you’re at in your business. She asks very good questions to come up with a detailed plan. Thank you, Kat! You’re amazing and I adore you!!
Anisha J.
Web Designer
Trust me…
You are not doing anything wrong.
I see the same issue with many solopreneurs. You probably nailed your branding when you started, but now, a few years later, your business has grown. You’re no longer a beginner, you’ve got proof that you get results, but connections aren’t converting into clients the way you expected.
It usually comes down to issues in these 3 areas:
Personal Positioning
Can you confidently say why someone should choose you over a competitor? What makes your approach different and unique to you?
Client Identification
Are you 100% clear on your ideal client’s journey? Do you know what they want, need, and what it’s costing them?
Market Differentiation
Where do you stand amongst your competitors? Does your business fill a market gap or are you just blending in?
When positioning is clear, content stops being the bottleneck in your business
When you’re no longer guessing what to say you finally step off the hamster wheel of creating content. Instead of competing for attention you become the obvious choice:
- Promoting your business now feels like a conversation instead of a performance because you know exactly what to say without overthinking or guessing
- Chasing leads is not your only strategy anymore. Work opportunities, referrals and even speaking invites start landing in your inbox regularly
- You stop feeling like you need to convince clients to work with you. They are already invested in working with you before they even get on a discovery call.
Kat has a way of discovering those blindspots.
Kat is absolutely amazing! She has a way of discovering those blindspots which was so helpful during our Mentorship session. I truly value her ability to listen and read-between-the-lines. If you are stuck going in circles and need a guide to truly point you in the right direction, I can HIGHLY recommend working with Kat.
Claudia S.
UX Designer
Here's how it works:
1. Diagnostic
We jump on a free call to identify what's holding you back.
2. Intensive
We go deep into the who, why and what of your business over a 90 minute consultation.
3. Reasearch
I go away and connect the dots between your client’s needs, the market gap and who you are.
4. Roadmap
You walk away with The Positioning Blueprint: your new positioning strategy with clear next steps.
Hi, I’m Kat
After 5 years running my design business, I started to notice a pattern...
All of my solo business clients struggled with the same thing – they were talented and hard-working but kept losing out on clients because no one online could see how good they were.
And it came down to one thing: Positioning.
When you’re wearing all the hats in your business, it can be hard to find the time to sit down and re-work the foundations. That’s what I help solopeneurs do – so they stop guessing what to say, and get their time back to build the business they want.
my Services
How to work with me:
Start here
The Positioning Intensive
Consultation & Blueprint
€750
For solopreneurs who need clarity and a strategy to effectively promote their business online.
Includes:
- 90 Minute Consultation
- Personal Positioning Strategy
- Ideal Client Analysis + Empathy Map
- Market Definition & Differentiation
- Roadmap for implementation
The Advisory Sprint
Month-to-Month Support
Price
TBD
A custom advisory programme so you always have a strategist in your corner when it comes to positioning.
Can include:
- Ongoing Messaging Refinement
- Content Strategy & Calendar
- LinkedIn Presence Review
- Website Copy Optimisation
I couldn’t have asked for a better experience!
I worked with Kat to redesign my website. Kat is highly professional, warm, friendly, and took the extra time to understand my wishes and needs during the project. She finished the project within our discussed timeframe, with very little edits from me.
Megan T.
Climate Founder
FAQs
Book a Free Diagnostic and we’ll jump on a 30 minute call to identify what's holding you back.
If you prefer, send me a message.
Yes. Implementation isn't part of the Intensive or Advisory packages, but I also offer design and development services.
No, I don't create content for you. But I do work with you on a clear content strategy so you know exactly what to post every week.
That's pretty common — most of my clients have done some version of positioning before, but it's just not doing them justice anymore. On the Free Diagnostic, we'll identify where you need help.
Most clients feel immediate clarity after our first call.
How quickly that translates into clients depends on how fast you implement it — which is why the Blueprint comes with clear next steps for your to follow.
Join my Mastermind
Stop trying to figure it out your Positioning and Linkedin all alone.
Over 8 weeks we’ll work through whatever you’re stuck on — your LinkedIn, website or marketing strategies in general. Come with your thinking hat and a coffee and by December you’ll have the answers to show up confidently.
- 6 x 75min sessions over 3 months
- A select group of 3-5 solopreneurs
- Support between sessions