Positioning for Solopreneurs
Get clear on why clients should hire you, then say it everywhere they find you online
I help established solopreneurs nail their Positioning, so they can stop guessing when it comes to marketing.
- Personal Positioning
- Website & LinkedIn
- Content Coaching
You don't need more marketing, you need a clear answer to the question "why should I hire you?"
Even with a beautiful website and posting every day, if you can’t say why clients should hire you, they won’t see it in your content either.
That’s why we start with your Positioning. Then everything you put online shows clients why you’re the one to hire.
how it works
Everything starts with your Positioning
My work happens in three steps. We start with your Positioning, then build it into a website, LinkedIn Profile and finally make sure your content reflects it too.
Step 1
Nail Your Positioning
We start by understanding what your clients really need to hear from you, so they can trust you and hire you.
- Pre-call questionnaire so I can get to know you and research your business before we talk.
- 1:1 Consultation to dive into your business, and what really gets you chosen over competitors.
- Your Positioning Blueprint, a written summary of your Positioning, the foundation for your website and content.
Step 2
Build Your Online Presence
We turn your Positioning into a visual brand that shows the right clients why you’re the one, before they even get in touch.
- A custom visual brand so your website and LinkedIn profile look and feel exactly like you and the brand you want.
- Website copy optimised for conversion and written in your own voice - no AI slop or sounding like everyone else.
- Website design & build so you finally have a website that you love and are proud to send to potential clients.
Step 3
Stay Consistent With Content
We turn your Positioning into content strategy that works with how you work, so you always know what to post and why.
- 1:1 Coaching so you know you are on the right track and your effort is going in the right direction.
- Content Strategy that fits the way you actually work and think, not a forced formula.
- Post review & feedback so your content keeps improving and attracting more of the right clients.
I couldn’t have asked for a better experience! Kat is highly professional, warm, friendly, and took the extra time to understand my wishes and needs during the project.
Megan T.
Climate Founder
Hi, I’m Kat
I'm a solopreneur too, so I know what it's like to run your business and do all your marketing
I’ve been a solopreneur for almost 10 years now, so I know how draining marketing can be – especially when you don’t see the results you want.
That’s why I keep things simple and practical, so your marketing fits around your business and how you work – not the other way round.
services & pricing
How to work with me
We always start with your Positioning. From there, mix and match what you need: a revamped website, a new LinkedIn profile, Content Coaching or all three. Book a free call below and we’ll find the right fit for you.
step 1
Positioning
Nail your Positioning in a 1:1 consultation, where I help you connect the dots and spot your blind spots.
€500
Includes:
- 1:1 Consultation
- Personalised Positioning Blueprint
Step 2
Online Presence
We design and build a unique visual brand, plus a website and LinkedIn Profile.
From
€5,500
Includes:
- Custom Website & Visual Brand
- Revamped LinkedIn Profile (Optional)
- 2 weeks' post-launch support
Step 3
Content Coaching
Two months of 1:1 coaching and feedback, so posting becomes a habit that actually sticks.
€600
/ 2 months
Includes:
- 4 coaching calls
- Personalised content strategy
- Content review & feedback
I’m absolutely in love with the website Kat designed for me. It looks and feels exactly like me and my brand. She understood my vision incredibly quickly and brought it to life in a way that exceeded my expectations.
Wiebke B.
Systemic Coach
What happens next?
1. Book a Free Discovery Call
30 minutes to discuss where you're stuck and which service makes sense for you.
2. Choose your path
On the call, we'll work out what your business needs, then I'll send you a proposal and everything you need to get started.
3. I do my homework
I research your business before and between our calls, and adapt my framework around what you need.
FAQs
You might be wondering...
Book a Free Discovery and we’ll spend 30 minutes to working out where you’re stuck and which step makes sense. If you prefer, send me a message.
Most courses teach someone else’s formula. We start with what makes you different, so everything fits the way you actually work.
That’s pretty common. Most of my clients have done some version of positioning before, but it’s just not doing them justice anymore. Your Positioning grows as your business does, so it’s natural to revisit it. On the free Discovery Call, we’ll identify where you need help.
Yes. Start with the 1:1 consultation, and decide on the next step once you’ve seen your Blueprint.
No. In Content Coaching, we work on your posts together, so you learn the thinking behind them and can keep going on your own.
No. Your Blueprint is short and focused, and we go through it together on a follow-up call.
No problem, just give me at least 48 hours’ notice. And if something urgent comes up, life happens. Let me know and we’ll figure it out.
Kat has a way of discovering blindspots. If you are stuck going in circles and need a guide to truly point you in the right direction, I can HIGHLY recommend working with Kat.
Claudia S.
UX Designer
Prefer to work in a group?
Join The LinkedIn and Positioning Mastermind Waitlist 2027
Over 3 months, we follow the same framework I use with my 1:1 clients, to help you start attracting clients on LinkedIn. The first cohort sold out, so join the waitlist to hear first when spots open.
- Max. 5 solopreneurs per group
- 6 live sessions over 3 months
- Slack Community for support