Find Your Messaging Anchors
A content system that helps you get hired and stay consistent
In this 1:1 call, we find your Messaging Anchors: a few themes that make your content easier to create and show why you’re good at what you do.
I feel excited about writing again after my Messaging Anchors session with Kat.
You’re good at what you do.
So why is posting about it still so hard?
Being good at what you do doesn’t mean you can easily and consistently post about it online. It’s hard enough finding the right words, let alone doing it every week.
What you need is a system to guide you. With your Messaging Anchors, you consistently have content ideas that attract the right clients.
With the right system, you’ll feel excited about writing again
Everything you put online should be telling people why they should work with you, whether that’s your LinkedIn content, email newsletter or website.
And since there’s never just one reason someone hires you, your content needs to keep coming back to all of them. Your Messaging Anchors are those reasons. They give you a clear set of themes to talk about, so every post adds to the bigger picture of why you’re the one to hire.
Why Anchors?
Let’s make creating content easier for ourselves
Creating content doesn’t have to be such a drag. With repeatable themes and a system to follow, it starts to feel good again.
01
Feel excited to write again
You’re writing about the things you care about most, so posting feels easier.
02
Have a repeatable system
Clear Anchors and examples to come back to every time you sit down to post.
03
Feel confident your message is clear
Everything you share connects back to why someone should hire you.
04
Know your time and effort is worth it
The time you spend creating content is going in the right direction.
How it works
From your Positioning to your Messaging Anchors
Book your call
Pick a time that suits you and make the payment. Then I’ll send you a short pre-call questionnaire, so I can get to know your business and prepare for our call.
Join me on Zoom
We’ll spend an hour diving deep into your business and your stories, so I can draft your Messaging Anchors.
Get your write-up
I’ll send you a Notion doc and video breaking down your Anchors and how to put them into practice, plus feedback on two of your existing posts.
Follow-up call
Once you’ve started posting, we check back in to make sure everything feels right for you.
What’s included
Everything you need to start posting with purpose
- 1-hour 1:1 call where we dig into your stories, values and beliefs.
- Your Messaging Anchors, with the reasoning behind each one and examples.
- Guidance on using your Anchors, showing how to consistently have content ideas.
- Feedback on two existing posts so you can see how your Anchors work in what you already write.
- A video walkthrough of your Messaging Anchors, to come back to whenever you need it.
- A complimentary 30-minute follow-up call to check in once you’ve started posting.
I feel excited about writing again after my Messaging Anchors session with Kat.
I was a little nervous to unpack my thoughts at first, but Kat put me completely at ease and drew out the topics I care about most in a natural conversation.
After the call, Kat sent a Notion doc and video clearly breaking down my unique Messaging Anchors. She also included guidance on how to put them into practice, with feedback on past writing added even more clarity.
The process ended with a simple task and follow-up call where I was able to ask questions and get suggestions. I left feeling completely supported and confident that my time spent creating content is worthwhile.
I really recommend Kat to anyone looking to find their clarity in their messaging.
Kayleigh G.
Science-backed wellness
Hi, I’m Kat
For years, I struggled with content too
I used to spend so much time on content and barely get any results. I tried templates and formulas, but nothing really landed. It wasn’t until I created a repeatable system, built around what my clients need to hear to trust and hire me, that things changed. Now I actually enjoy creating content for LinkedIn, and it brings in leads.
If you’d like the same, book your call below.
This is for you if…
- You’re clear on your Positioning, but struggle with posting
- You’re posting, but it’s not bringing in clients
- You want your content to sound like you, not a template
- You want to show up on LinkedIn without it feeling performative or cringe
But not if…
- You just want someone to write your posts for you, rather than learning how to do it yourself
- You’re still working out your services or who you help, and need your Positioning first
- You’re looking for a quick list of post ideas, not a system you can keep using
- You’re not open to trying a new way of creating your content
Ready to find your Messaging Anchors?
Book your call, and leave knowing what to post and why.
Session
1 hour, 1:1
Includes
Write-up + video
Bonus
30-min follow-up
Investment
€220
Got a question? Send me a message
FAQs
I’m not sure if this call is right for me
That’s okay. To get the most out of it, you’ll need to be clear on your own Positioning: who you help and why they hire you. If you’re not sure, book a free discovery call first. I’ll ask you a few questions, and we’ll work out the right next step for you together.
Do I need to prepare anything?
Once you’ve booked, I’ll send you a short pre-call questionnaire. Please fill it in at least 2 days before our call, so I have time to look through your answers and your LinkedIn.
Do you write my posts for me?
No. I give you feedback on two of your posts, so you can see how to use your Anchors and keep going on your own.
How is this different from a Power Hour?
A Power Hour is a call on whatever you need help with. Find Your Messaging Anchors focuses on one thing, and includes a Notion write-up, a video and a follow-up call.
What if I need to reschedule?
No problem, just give me at least 48 hours’ notice. And if something urgent comes up, life happens. Let me know and we’ll figure it out.
Looking for something else?
Nail your Positioning
My 1:1 consultancy programme to nail your Positioning and online presence.
More details